Backed by Y Combinator

AI sales coaching for in-person sales teams.

Record in the field. Get coached in minutes. The CRM updates itself.

Coaching: fast, everyone, everywhere

Three things break coaching in the field - it takes too long, it reaches too few people, and the manager is in the wrong city. Rense fixes all three.

Coach fast.Minutes, not ridealongs.

3 minPer review

Half a day in the passenger seat

01

A three-minute review replaces the ridealong. Managers get through a week’s coaching in an afternoon.

Coach everyone.Every rep, every meeting.

Anna4 meetings
Marco6 meetings
Priya3 meetings
02

Every meeting reviewed - not the handful a manager had time to sit in on. No rep goes a week without feedback.

Coach everywhere.No travel, no calendar.

Stockholm
Munich
Austin
03

Coaching reaches every region without anyone boarding a plane - or finding a slot in the same calendar.

How it works

Three steps, and the rep does one of them

The rep does the first one. Rense does the other two - before they have left the customer’s car park.

Tap record. Then just sell.

One tap before the rep walks in. Rense captures the whole conversation from a pocket - no notebook, no laptop, nobody taking notes instead of reading the room.

  • Works from the phone already in their hand
  • Records offline and syncs when there is signal
  • Nobody has to write anything down

The loop

One recording, three places it goes

The rep records the meeting. Everything after that happens on its own - and the feedback comes back round in time for the next one.

  1. The rep records

    One tap in the field. Rense transcribes the meeting and scores it.

  2. Feedback to the rep

    What landed, what they missed, and the one thing to change next time.

  3. Dashboard for the manager

    Every rep’s improvement in one place, without chasing anyone.

  4. CRM updated

    Notes, contacts and next steps written back with no manual entry.

  5. And the next meeting is better

    The feedback lands before the rep walks into the next one.

Who it’s for

Built for teams who meet their customers outside the meeting room

Clinics, factory floors, building sites, depots and driveways - wherever the conversation actually happens, and wherever nobody was there to hear it.

A dentist treating a patient in a clinic

Medical & dental equipment

A clinical champion, a practice owner and a finance committee. Months of evaluation, and one demo day that decides it.

An engineer walking the floor of a steel plant

Capital & industrial equipment

Engineering signs off on spec, procurement on price, operations on downtime. Rense tracks which one still isn’t convinced.

A site engineer in front of a building under construction

Construction & building products

Specify with the architect, win the contractor, survive value engineering. The deal moves across companies, not just departments.

Rows of commercial vans on a dealership lot

Dealerships — fleet & commercial

Fleet deals happen on the lot and out at the customer’s depot - several visits, a finance conversation, and an operations lead who was never in the room.

Two contractors talking in a home mid-renovation

Home services — high-ticket & commercial

Full remodels, commercial contracts, and every job where the second decision-maker wasn’t home. Coach the follow-up, not just the pitch.

A team meeting around a table

Enterprise field sales

The rep flies out, meets six people, and the deal turns on what happened in a room nobody logged.

Questions we get

Is recording legal?
Yes, with the right notice. Rules vary by country and by state - some require you to tell the other party before you record. Rense prompts the rep to get consent and logs it with the recording, so you have a record of every conversation being captured on the right basis.
Where is our data stored, and who can hear the recordings?
Recordings and transcripts sit in your workspace, encrypted in transit and at rest. Access follows the roles you set - a rep sees their own meetings, a manager sees their team. Your data is never used to train AI models.
Do we have to replace our CRM?
No. Rense works alongside the CRM you already run and writes back to it. Rense CRM is there if you want it, not a condition of using the coaching.
How long does setup take?
A working pilot takes an afternoon: install the app, connect your CRM, and point Rense at the deals you want covered. Coaching quality improves over the first few weeks as it learns how your team actually wins.

Security

Built for teams recording real customers

Never trained on your data

Your recordings, transcripts and deals are yours. They are never used to train AI models - full stop.

Encrypted in transit and at rest

Hosted on hardened, enterprise-grade cloud infrastructure, with access controls on every recording, transcript and record.

Data you control

Granular retention and deletion controls put you in charge of what is stored, who can reach it, and for how long.

Backed by

Combinator

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Join the waitlist

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Record every meeting. Coach every rep.

Book a demo and see it run on one of your own deals.

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